Young entrepreneurs create the first alcoholic treat
Basque startup OSITO & Co. brings innovation to the market in the form of gummy bears
Is it possible to eat alcohol? That’s what Ander, Tamar and Julen, the young creators (they are 23 years old) of alcohol gummy bears asked themselves. A product that aroused criticism and praise since its release.
Behind the name of OSITO&co., this small start-up has created a candy with an alcohol content of 15%. This group of friends that met at University, thought in a party day: “we enjoy going out and throwing parties, why not do it with gummy bears?”. And that’s how they invented this way of eating alcohol.
Tamar, co-founder of OSITO&co and young Law and Economics student confesses that she has replaced drinks for gummy bears partly because “they have less calories and are gluten free”. She assures that it’s been a funnier way to go partying because the gummy bears have let her meet new people wherever she went.
But not everyone has liked the story. In Spain the alcohol consumption starts at 13,7 years in average, something that’s not only illegal, but harmful for the youth. This fact concerns not only the institutions, but also the young people’s parents. Given this situation, the funders clarify that “the product is only sold to those of legal age, like any other alcoholic product. We take the necessary measures to make it this way”.
This invention has been developed in the University of the Basque Country, in collaboration with experts and thanks to a grant. “Due to the support of the university we have overtaken our competitors, we know that there are other companies researching to develop their own alcoholic candy”, even though they haven’t been able to provide a result, assures Julen, who is in charge of logistics.
This development has required almost two years in which OSITO&co had to “experiment with thousands of gummy bears”. However, Ander Méndez insists on clarifying that “no bears were harmed in the development of this project”.
When eating gummy bears with alcohol, you’re pissing off the giant Haribo. The german company demanded that we ceased trading our gummy bears with alcohol and that we gave them “the ownership” of this Internet domain (wot?). As you can see, we don’t obey. Note that it’s not a joke, we appeared on The Guardian and on BILD: “The Basque “drunk” gummy bears against the german giant”.
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